Lattice, Andromeda, GEM and the Adaptive Ranking Model explained in plain English, with what each one changed and what to do about it.
My Blog
Ideas, Insights & Perspectives.
Thoughts on strategy, creativity, and building meaningful businesses. Explore my latest articles and insights.
Lattice, Andromeda, GEM and the Adaptive Ranking Model explained in plain English, with what each one changed and what to do about it.
Double-counted conversions, wrong primary actions and GA4 gaps can steer Smart Bidding wrong. Learn how to audit Google Ads conversion tracking.
Double-counted conversions, wrong primary actions and GA4 gaps can steer Smart Bidding wrong. Learn how to audit Google Ads conversion tracking.
Duplicate events, attribution changes and inflated ROAS can push you to scale the wrong ads. Learn how to audit your Meta ads data before it costs you.
Duplicate events, attribution changes and inflated ROAS can push you to scale the wrong ads. Learn how to audit your Meta ads data before it costs you.
Twenty ads can look like one idea to Meta. Here is how creative diversity works, how it differs from iteration, and how to build it into your account.
Twenty ads can look like one idea to Meta. Here is how creative diversity works, how it differs from iteration, and how to build it into your account.