Are you even reading the right numbers?
welcome
I'm Youssef El-Gazzar,
Your Strategic Partner.
I'm Youssef El-Gazzar,
Your Strategic Partner.
I'm Youssef
El-Gazzar
Your revenue isn't telling you if your business is healthy, you are stuck chasing correlation and never knowing the causation.
Your revenue isn't telling you if your business is healthy, you are stuck chasing correlation and never knowing the causation.
Performance Media Buyer
You are stuck chasing correlation and never knowing the causation.
My System is Built for You
I don't do ads (only), actually..
My Performance Framework
My System is Built for You..
Research & Analysis
find your biggest growth opportunities before increasing your ad spend.
Research & Analysis
find your biggest growth opportunities.
Data Integrity
make every decision on trustworthy data, not noisy metrics.
Data Integrity
make every decision on trustworthy data, not noisy metrics.
Data Integrity
make every decision on trustworthy data, not noisy metrics.
Creative Strategy
turn customer psychology into creative systems that generate profitable customers.
Creative Strategy
turn customer psychology into creative systems that generate profitable customers.
Creative Strategy
turn customer psychology into creative systems that generate profitable customers.
Account Structure
building campaigns that scale predictably with accurate data.
Account Structure
building campaigns that scale predictably with accurate data.
Account Structure
building campaigns that scale predictably with accurate data.
About
Wanna hear my story?
Why would you work with me?
I’m Youssef El‑Gazzar,
Performance Marketer. And I’m really passionate about the work I do every day.
I’m Youssef El‑Gazzar,
Performance Marketer. I help ecom businesses build predictable customer acquisition systems through strategy, creativity, and performance marketing.
I help ecom businesses build predictable customer acquisition systems through strategy, creativity, and performance marketing.
I work as a growth partner, combining business thinking with data-driven marketing to help clients make smarter decisions and scale with confidence.
My experiences
I have had the pleasure to work with businesses across variety of challenges.
I'm always interested in new, exciting and challenging adventures.
Jun 2025 - PRESENT
Performance Marketer
Building customer acquisition systems for service businesses
Jun 2025 - PRESENT
Performance Marketer
Building customer acquisition systems for service businesses
Jan 2024 - JAN 2025
Mediabuyer
Business-first marketing. Strategy before execution.
Jan 2024 - JAN 2025
Mediabuyer
Business-first marketing. Strategy before execution.
Mar 2023 - JAN 2024
Marketing Specialist
Strategy, positioning, creative direction, and performance marketing.
Mar 2023 - JAN 2024
Marketing Specialist
Strategy, positioning, creative direction, and performance marketing.
Youssef's depth of Meta platform expertise, creative strategy, and data-led approach genuinely sets him apart.
M. Ayman
Marketing Manager
He looked beyond the ads, improving our messaging, offers, and overall acquisition strategy. Every decision was backed by data & creativity.
Saad M.
CEO
Working with him felt like having a growth partner. He continuously analyzed performance, refined campaigns, and focused on measurable results.
Nermeen A.
Brand Owner
He backed everything with data, did more than we agreed on & he kept the professionalism and dedication.
Dr. Ahmed Eid
CEO & Founder
Fast-moving, proactive, and genuinely invested in results.
Lara F.
Brand Owner
Youssef's depth of Meta platform expertise, creative strategy, and data-led approach genuinely sets him apart.
M. Ayman
Marketing Manager
He looked beyond the ads, improving our messaging, offers, and overall acquisition strategy. Every decision was backed by data & creativity.
Saad M.
CEO
Working with him felt like having a growth partner. He continuously analyzed performance, refined campaigns, and focused on measurable results.
Nermeen A.
Brand Owner
He backed everything with data, did more than we agreed on & he kept the professionalism and dedication.
Dr. Ahmed Eid
CEO & Founder
Fast-moving, proactive, and genuinely invested in results.
Lara F.
Brand Owner
Youssef's depth of Meta platform expertise, creative strategy, and data-led approach genuinely sets him apart.
M. Ayman
Marketing Manager
He looked beyond the ads, improving our messaging, offers, and overall acquisition strategy. Every decision was backed by data & creativity.
Saad M.
CEO
Working with him felt like having a growth partner. He continuously analyzed performance, refined campaigns, and focused on measurable results.
Nermeen A.
Brand Owner
He backed everything with data, did more than we agreed on & he kept the professionalism and dedication.
Dr. Ahmed Eid
CEO & Founder
Fast-moving, proactive, and genuinely invested in results.
Lara F.
Brand Owner
My Works
Check out some of my
case studies
Check Out Some of my
Case Studies
Customer delivery, inflated data, and how dangerous it is to the business.
It was by a complete coincidence
Engineering funnels and aligning the entire sales team towards one goal: excellence
50%
Satisfied Happy Clients
1
Years of Work Experience
150+
Campaigns Launched
1M+
1M
Revenue
Generated
Process
My workflow is centered around
always giving you more.
01.
Discovery Meeting
I start with a 15-min meeting to discuss your targets and constrains.
02.
Account Audit
I get view only access to start auditing Meta, Google, Shopify and TikTok.
03.
Execution
Strategy and Planning comes to life with execution and technical capablities.
04.
Feedback loops
Every function of the business is a feedback loop, I make sure to gather all data and optimize.
01.
Discovery Meeting
I start with a 15-min meeting to discuss your targets and constrains.
02.
Account Audit
I get view only access to start auditing Meta, Google, Shopify and TikTok.
03.
Execution
Strategy and Planning comes to life with execution and technical capablities.
04.
Feedback loops
Every function of the business is a feedback loop, I make sure to gather all data and optimize.
01.
Discovery Meeting
I start with a 15-min meeting to discuss your targets and constrains.
02.
Account Audit
I get view only access to start auditing Meta, Google, Shopify and TikTok.
03.
Execution
Strategy and Planning comes to life with execution and technical capablities.
04.
Feedback loops
Every function of the business is a feedback loop, I make sure to gather all data and optimize.
Tools that power my every day:
WhatsApp
Meta Ads
Google Ads
TikTok Ads
Snapchat Ads
G Suite
Claude
ChatGPT
Notion
My Blog
Insights on systems, ops and growth
Lattice, Andromeda, GEM and the Adaptive Ranking Model explained in plain English, with what each one changed and what to do about it.
Double-counted conversions, wrong primary actions and GA4 gaps can steer Smart Bidding wrong. Learn how to audit Google Ads conversion tracking.
Duplicate events, attribution changes and inflated ROAS can push you to scale the wrong ads. Learn how to audit your Meta ads data before it costs you.
My Plans
That is Built for Your Workflow.
one time project
Let's Talk
For onetime projects that contains one or multible campaigns in a set period.
Performance Mediabuying
Research & Analysis
Budgeting & Financials
Data Integrity
Reporting
one time project
Let's Talk
For onetime projects that contains one or multible campaigns in a set period.
Performance Mediabuying
Research & Analysis
Budgeting & Financials
Data Integrity
Reporting
one time project
Let's Talk
For onetime projects that contains one or multible campaigns in a set period.
Performance Mediabuying
Research & Analysis
Budgeting & Financials
Data Integrity
Reporting
monthly retainer
Let's Talk
For a client who want consistency and extended time, on a monthly basis.
All the Services
Performance Mediabuying
CRO
Regular Meetings
Creative Strategy
monthly retainer
Let's Talk
For a client who want consistency and extended time, on a monthly basis.
All the Services
Performance Mediabuying
CRO
Regular Meetings
Creative Strategy
monthly retainer
Let's Talk
For a client who want consistency and extended time, on a monthly basis.
All the Services
Performance Mediabuying
CRO
Regular Meetings
Creative Strategy
Have questions?
I've gathered common questions and their answers to make your experience smoother. If you can't find what you're looking for, feel free to reach out to me.
I've gathered common questions and their answers to make your experience smoother. If you can't find what you're looking for, feel free to reach out to me.
Why should you trust me managing your ads?
I deliver structured plans from day one, showing exactly how your success metrics will be achieved. I keep communication clear and consistent. And btw you'll get a free audit and your 1st month will be free so you could try my service and then judge it.
How do you charge clients?
It depends, usually I work with a percentage of the gross profit, but other times I get a fixed salary.
Is it easy to reach you anytime?
I'm always here for my client, you can fairly call me anytime I'm awake.
How long to start working?
I understand and define targets and constrains, also scanning and auditing the whole account. Typically it takes between 1–2 weeks depending on complexity, size, and SKUs Short answer: 1 week on avg.
Are you open for hiring?
Yes, if you are an agency owner, let's schedule an interview with the HR department and see what synergy we could provide together.
Contact